Unlike all other industries in Westbury, the cement works are on the east side. This is because Blue Circle was granted permission to take chalk from a quarry on the top of the escarpment and extract clay from the valley.   These are the constituents of cement.    It seemed reasonable, at the time, to site the works beside the raw materials to be extracted.   A consequence is that Lafarge, which has since taken over Blue Circle, owns a significant amount of land in this area.

A northern part of the eastern bypass route would go by the cement works. Lafarge could gain direct access onto a new main through-road, an advantage that would be denied to the rest of Westbury's industry, which is all in the west.

Only about a hundred people are employed at the cement works on the east, compared with about three thousand in the industries on the west.   Is this right?

A new access road (from a roundabout) is to be provided for the cement works, according to the Wiltshire County Council eastern bypass scheme drawings.

WCC's highway over the railway would be over 8m high.    Lorries would be
seen for miles.   The eastern bypass would make the site a permanent feature.

Lafarge now own Fair View Farm, with land from the works up to Bratton Road; land which now happens to be along the route of the proposed eastern bypass.

However, Lafarge is not the only owner of land on the eastern bypass route.